HAIRITAGE BY MINDY
Hairitage by Mindy provides a wide range of products designed to cater to various hair types and textures. From shampoos to conditioners, styling products to treatments, Hairitage offers high-quality formulas that are cruelty free and vegan plus free from sulfates, parabens, and dyes. Whether you have curly, straight, thick, or fine hair, Hairitage has a solution to help you achieve healthy and beautiful hair.
We are a brand that is inclusive of everyone and every family. No matter your needs you can trust in finding the best products with modern, efficacious, clean formulations, that work.
Our design goal is to create an inclusive space that feels family-oriented, elevated and clean. From collaborating with photographers to designing eye-catching materials, every visual element must resonate with our brand's identity and appeal to our Gen Z and Millenial target audience. Working closely with brand, marketing and social teams, I have played a crucial role in shaping the brand's image and ensuring in the continuous growth of the highly successful brand sold at Walmart.
Art Direction, Social Media and Print Design
AMAZON LAUNCH
Collaborated with social and brand teams to ensures a cohesive representation of the brand while effectively communicating marketing goals. Our team’s focus was on creating eye-catching elements that capture user attention and enhance the overall shopping experience, all while maintaining alignment with brand identity.
SOCIAL MEDIA
Worked closely with social and brand teams to develop and create eye-catching visual content for social media platforms, ensuring alignment with brand identity and marketing goals
STUDIO PHOTOGRAPHY
Experienced in collaborative photography art direction and editing, adept in leading teams to conceptualize and execute compelling visual narratives that resonate with our audience
PHOTOGRAPHY SHOT BY ANNEKA BUNNAG
view more work
Love what you see? View more of my work through the link below!