Led creative development and execution of visual campaigns across multiple brands, ensuring alignment with brand identity and market trends

Collaborated with photographers, stylists, and internal brand teams to plan and execute visual concepts for photoshoots

Designed mood boards, shot lists and visual guidelines to ensure cohesive and brand-aligned imagery

Prepared digital and printed briefs to help internal and external teams to plan and execute visual concepts for photoshoots

Assisted on set with internal and external team members to achieve desired outcomes for product, lifestyle, or editorial shoots, assisting with composition, propping, desired lighting, etc.

Provided design input during photoshoots to ensure brand consistency and optimal visual storytelling

Worked with external freelances to edit and retouch photos post-shoot, enhancing color, composition, and overall aesthetic to meet project requirements and founder requests

Managed the organization and preparation of materials needed for photoshoots, ensuring timely execution and smooth workflows

Ensured photoshoot content was optimized for both digital and print platforms, maintaining high quality and consistency across mediums

Created visually impactful in-store displays, including signage, banners, Endcaps, PDQ Trays, in-store towers, display tables, etc.

Developed designs that align with brand identity and store aesthetics, ensuring consistency across all visual elements

Collaborated with multiple teams to understand store layouts and target demographics, optimizing display designs for maximum visibility and engagement

Designed seasonal and promotional displays, tailoring visuals to specific campaigns and product launches

Utilized design software (Adobe Illustrator, Photoshop) to create mockups and 2D renderings

Stayed updated on retail design trends and consumer preferences to create fresh, innovative and effective in-store visuals

Developed and created eye-catching visual content for social media platforms, ensuring alignment with brand identity and marketing goals. Content includes still and motion in-feed social media posts, stories and paid ads, driving audience engagement and improving brand visibility

Designed graphics, banners and promotional materials for use across digital channels, including Instagram, Tiktok, Facebook, Twitter and LinkedIn

Collaborated with social, brand and marketing teams to create cohesive, on-brand campaigns

Worked closely with social teams to align on social media content calendars to ensure content delivery timing for optimal engagement

Experienced in designing intuitive and visually appealing content across e-commerce platforms, focusing on enhancing user experience, optimizing conversion rates, and ensuring seamless navigation across devices

Managed ongoing website updates, ensuring content remained fresh, relevant and aligned with branding

Collaborated with brand teams to launch brands across Amazon to ensure a cohesive representation of the brand while effectively communicating marketing goals

Utilized design software (Adobe Photoshop, Illustrator, After Effects, etc.) to produce high-quality assets tailored to each platform’s specifications

Stayed up to date with design trends and platform updates to ensure content relevance and effectiveness

Designed high-quality marketing materials, including mailer boxes, cards, brochures, posters, signage, etc. for brand and founder needs

Collaborated with cross-functional teams and founders to understand project objectives, translating them into impactful print designs that resonate with target audiences

Managed print production processes, working closely with internal teams to ensure high-quality output and timely delivery

Prepared print-ready files, ensuring proper resolution, color accuracy and format compatibility

Ensured design consistency across various print mediums, maintaining brand identity while adapting to different sizes and layouts

Stayed current with industry trends and printing techniques to deliver modern, visually appealing designs

Delivered projects on time and within budget, balancing creative vision with practical production requirements

Designed innovative packaging solutions for products, enhancing brand visibility and consumer appeal

Design both 2D renderings and applied artwork to 3D renderings to present design concepts and gather client feedback

Collaborated with marketing, brand and packaging teams to create cohesive packaging that supports brand development

Collaborated with packaging teams to help ensure packaging designs are print-ready, meeting manufacturing specifications and industry standards

Created simple packaging updates for quarterly or yearly brand expansion

Stayed informed on packaging trends and materials to deliver modern and trending solutions.

Assist with managing the design process from concept through production, ensuring timely delivery and high-quality results