AN EXPERIENCED, MULTI-DISCIPLINARY GRAPHIC DESIGNER
Once a world traveled and successful, title defending Team USA Athlete, now a creative, ambitious, multi-talented Senior Graphic Designer and Illustrator who is focusing her career in the beauty and lifestyle industry. Experienced in advertising and marketing, digital and print media, motion and animation, store and fixture, packaging design and art direction. Proven track record in leading design projects from concept to completion, managing teams and delivering high-quality solutions that align with brand objectives. Combines innovative and meaningful design ideas with the passion for beauty to help ignite confidence and educate others.
Let’s create something beautiful together!
As a senior-level designer, I’ve had the opportunity to creatively explore advertising and marketing, digital and web, motion and animation, print and PR, store and fixture, packaging design and art direction. Some brands that I’ve had the honor of working with in the past are Flower Beauty by Drew Barrymore, Hairitage by Mindy McKnight, Together Beauty, Root to End Haircare, ITK Skincare along with the viral TikTok sensation Fine’ry Fragrance.
Key Design Experience
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Developed and created eye-catching visual content for social media platforms, ensuring alignment with brand identity and marketing goals. Content includes still and motion in-feed social media posts, stories and paid ads, driving audience engagement and improving brand visibility.
Designed graphics, banners and promotional materials for use across digital channels, including Instagram, Tiktok, Facebook, Twitter and LinkedIn
Collaborated with social, brand and marketing teams to create cohesive, on-brand campaigns
Utilized design software (Adobe Photoshop, Illustrator, After Effects, etc.) to produce high-quality assets tailored to each platform’s specifications
Worked closely with social teams to align on social media content calendars to ensure content delivery timing for optimal engagement
Stayed up to date with design trends and platform updates to ensure content relevance and effectiveness
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Created mockups to present design concepts and gather client feedback
Worked closely with development teams to implement design elements and ensure technical functionality
Managed ongoing website updates, ensuring content remained fresh, relevant and aligned with branding
Collaborated with brand teams to launch brands across Amazon to ensure a cohesive representation of the brand while effectively communicating marketing goals
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Designed high-quality marketing materials, including mailer boxes, cards, brochures, posters, signage, etc. for brand and founder needs
Collaborated with cross-functional teams and founders to understand project objectives, translating them into impactful print designs that resonate with target audiences
Managed print production processes, working closely with internal teams to ensure high-quality output and timely delivery
Prepared print-ready files, ensuring proper resolution, color accuracy and format compatibility
Ensured design consistency across various print mediums, maintaining brand identity while adapting to different sizes and layouts
Stayed current with industry trends and printing techniques to deliver modern, visually appealing designs
Delivered projects on time and within budget, balancing creative vision with practical production requirements
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Designed innovative packaging solutions for products, enhancing brand visibility and consumer appeal
Design both 2D renderings and applied artwork to 3D renderings to present design concepts and gather client feedback
Collaborated with marketing, brand and packaging teams to create cohesive packaging that supports brand development
Collaborated with packaging teams to help ensure packaging designs are print-ready, meeting manufacturing specifications and industry standards
Created simple packaging updates for quarterly or yearly brand expansion
Stayed informed on packaging trends and materials to deliver modern and trending solutions.
Assist with managing the design process from concept through production, ensuring timely delivery and high-quality results
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Created visually impactful in-store displays, including signage, banners, Endcaps, PDQ Trays, in-store towers, display tables, etc.
Developed designs that align with brand identity and store aesthetics, ensuring consistency across all visual elements
Collaborated with multiple teams to understand store layouts and target demographics, optimizing display designs for maximum visibility and engagement
Designed seasonal and promotional displays, tailoring visuals to specific campaigns and product launches
Utilized design software (Adobe Illustrator, Photoshop) to create mockups and 2D renderings
Stayed updated on retail design trends and consumer preferences to create fresh, innovative and effective in-store visuals
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Collaborated with photographers, stylists, and internal brand teams to plan and execute visual concepts for photoshoots
Designed mood boards, shot lists and visual guidelines to ensure cohesive and brand-aligned imagery
Prepared digital and printed briefs to help internal and external teams to plan and execute visual concepts for photoshoots
Assisted on set with internal and external team members to achieve desired outcomes for product, lifestyle, or editorial shoots, assisting with composition, propping, desired lighting, etc.
Provided design input during photoshoots to ensure brand consistency and optimal visual storytelling
Worked with external freelances to edit and retouch photos post-shoot, enhancing color, composition, and overall aesthetic to meet project requirements and founder requests
Managed the organization and preparation of materials needed for photoshoots, ensuring timely execution and smooth workflows
Ensured photoshoot content was optimized for both digital and print platforms, maintaining high quality and consistency across mediums